Showing titles in Public Relations

Jason Vines takes listeners on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history.

Experience the Green Rush through the eyes of Jackson D. Tilley - the sober 20-something who climbed the ladder at a small vape company while it grew into the nation’s leading cannabis distributor.

Discover the Secrets of Personal Branding. Hi, my name is Mark Cijo and I am going to reveal to you my proven, step-by-step method of Personal Branding. In this book, I am going to outline many of the methods and secrets that I've used to create a successful personal brand. Have you ever used Google to look yourself up? Go ahead and take a moment to enter your name into the search engine. I’ll wait. Are you back? Great! What pops up first? Do you even show up at all? What does the world have to say about you? What do your social networks have to say to anyone else who might Google you? ...

The process of creating a personal brand begins with assessing our strengths and passions. You might have already begun or even determined what aspects you would like to be identified with professionally. This workbook will take you through the phases of generating the assets you will need to establish a presence and build awareness for your personal brand.

If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The best-selling author of The Experience Effect has now turned his attention to building that most precious of all brands - you. In an economy where so many people are struggling, trying to re-create themselves and build new skill sets, the value of a personal brand becomes paramount.

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.

A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.

Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape.

Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations.

This book is for public relations professionals who must photograph their events because the budget doesn't allow hiring a professional photographer, or they think they don't need one. Photographers who want to expand their offerings with event photography will find this introduction practical and informative. There are many things to consider when doing this work. There's nothing like on-the-job training to make you a seasoned professional! We discuss knowing how your camera works, getting the job, preparing for the event, working the room, post-production, and more.

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them.

The Basic Guide to Turning Your Interviews, Articles, Presentations, and Exhibits Into a Video provides a step-by-step guide to creating videos from your interviews, articles, blogs, presentations, and other written material to gain more visibility and authority. The videos help to draw attention to whatever you are doing and help viewers want to learn more about you and your work. Once you create these videos, you can promote them in various ways.

Es gibt Fundraising… und dann gibt es hocheffektives Fundraising. Sorgen Sie dafür, dass Ihres zu Letzterem gehört!

Are you an artist or band looking to get featured online and in print? Do you wonder how other artists get reviews and interviews in your favorite magazine, newspaper, blog or websites? Are you in a band? A solo artist? A rapper? A DJ? This book is for you! Public Relations for Musicians will help you understand and run your own PR campaign. Crack the code and earn yourself some well-deserved media coverage!

Through pioneering research and interviews with a host of major figures, ranging from Jay-Z and LinkedIn cofounder Reid Hoffman to Bernie Madoff and Man Booker Prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.

Accessing the Media takes the listener behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Listeners will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.

In his over twenty-year career leading crisis communications for governments and organizations across the globe, Dallas Lawrence has seen it all. His work has taken him from the communications headquarters for the Iraq War to Yemen in an effort to avert the Yemeni Civil War, from the Guantanamo Bay terrorist detention facilities in Cuba to the Horn of Africa's command center for anti-pirating activities. Communicating Under Fire provides the needed mindset, strategies, and communication moves that anyone with a reputation worth defending will need when—not if—their crisis moment arrives.

Network marketing is a turn of the century marketing method that utilizes independent sales reps as a way to reach a wider customer base. It succeeds where traditional marketing methods fail and is extremely effective at pushing products out to the marketplace quickly. It is also a very popular business opportunity for people looking to earn some extra income on the side. If you have been in the network marketing business long enough, you will know that it takes a lot of hard work to succeed. The most difficult part of the business is finding the motivation and the drive to continue, even ...

PR Superstar is designed for everyone who wants to capture the power of press release writing swiftly and without waffle. From the small business owner to the newcomer in a large marketing or PR department, PR Superstar is written with clarity, vision, and insightful tips so that you can take your company to the media instantly, and with surprising results. PR Superstar is based on the author's 20+ years of experience in PR, sales, and marketing.