Showing titles in Writing & Publishing

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is...

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. 'Will Storr is a genius' Rory Sutherland 'A captivating and enlightening read . . Will Storr is an unusually talented and...

Lo has hecho todo bien este semestre. Asististe a todas tus clases y tomaste copiosos apuntes en cada conferencia. Por lo que a ti respecta, estás preparado para los finales. Lo único es que, esos apuntes que te parecían tan geniales... ¡Ya no tienen ningún sentido! Imagínate otra situación en la que estás en una reunión de trabajo importante. Estás garabateando furiosamente, temiendo perderte algo de lo que se dice sobre el gran proyecto. Después, tu jefe se te acerca para pedirte una copia.

Hay consenso entre periodistas, académicos y lectores en reconocer a Julio Scherer García como el mejor periodista mexicano de la segunda mitad del siglo xx. Su fama se debió al desarrollo constante de su oficio, siempre con excelencia y sentido crítico.

The writing economy is exploding with opportunities that previous generations could never have imagined. Yet, most writers struggle to earn a sustainable income because they focus solely on the craft while ignoring the business aspects that separate successful professionals from those who remain perpetually broke.

Wonderbook has become the definitive guide to writing science fiction and fantasy by offering an accessible, example-rich approach that emphasizes the importance of playfulness as well as pragmatism. The book features sidebars and essays from some of the biggest names working in the field today, including George R. R. Martin, Lev Grossman, Neil Gaiman, Michael Moorcock, and Karen Joy Fowler. For the fifth anniversary of the original publication, Jeff VanderMeer has added writing exercises, creating the ultimate volume of inspiring advice.

How does one pull from one's own boring, agitated self the truth-speaker who will tell the story a personal narrative needs to tell? That is the question The Situation and the Story asks—and answers. Taking us on a tour of some of the best memoirs and essays of the past hundred years, Gornick traces the changing idea of self that has dominated the century, and demonstrates the enduring truth-speaker to be found in the work of writers as diverse as Edmund Gosse, Joan Didion, Oscar Wilde, James Baldwin, or Marguerite Duras.

""A gathering of gorgeous short pieces"" (Library Journal), Blue Pastures collects fifteen of Pulitzer Prize– and National Book Award–winning poet Mary Oliver's prose works about nature, writing, and herself. ""This transcendent collection is Oliver's joyful sharing of her love of her craft...

Discover the inimitable genius of Ray Bradbury as he explores the art of writing, the power of creativity, and the timeless appeal of storytelling in this collection of essays that are part masterclass, part memoir, featuring a new introduction by Dan Chaon. In Zen in the Art of Writing, Ray...

The vast majority of writers begin the storytelling process with only a partial understanding of where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good engineering as they are artistry. But the truth is, unless you are master of the form, function, and criteria of successful storytelling, sitting down and pounding out a first draft without planning is an ineffective way to begin. Story Engineering starts with the criteria and the architecture of storytelling, the engineering and design of a story....

Behind every acclaimed work of literature is a trove of heartfelt decisions. The best authors put painstaking - sometimes obsessive - effort into each element of their stories, from plot and character development to dialogue and point of view. Veteran editor and teacher Richard Cohen draws on his vast reservoir of a lifetime's reading and his insight into what makes good prose soar.

An engaging collection of stories and essays by the celebrated author of the internationally bestselling Guido Brunetti series, infused with her ever-present and delightful senses of humor and irony. Donna Leon’s memoir, Wandering through Life, gave her legions of fans a colorful tour through...

When should you email, and when should you call, fax, or just show up? What is the crucial–and most often overlooked–line in an email? What is the best strategy when you send (in anger or error) a potentially career-ending electronic bombshell? Enter Send. Whether you email just...

24th Poet Laureate of the United States Ada Limón inspires us to see poetry as much more than just words—as a powerful force for healing, a call to action, and a vibrant celebration of humanity’s many voices. Ada Limón—celebrated poet laureate and 2023 MacArthur fellow—takes us on an...

Are you captivated by the rapid advancements in AI but feel overwhelmed by the sheer variety of options? Do you find the terminology daunting? Or are you simply unsure where to begin with this transformative technology? This book is your gateway to not just understanding but mastering the exciting world of Generative AI. I will introduce to you a jargon-free, hands-on guide to Generative AI. AI for Beginners Playbook simplifies complex theories, equips you with practical skills, and sparks your creativity.

400,000 COPIES SOLD ACROSS THE FIRST TWO EDITIONS An in-depth guide to the dynamic world of coffee production by the Sunday Times bestselling* author of How to Make the Best Coffee at Home, James Hoffmann. *** For everyone who wants to understand more about coffee and its wonderful nuances and...

On November 22, 1963, the author of Behind the Scenes was a young Dallas Times Herald reporter who sprinted from his newspaper desk to Dealey Plaza minutes after shots were fired at President John F. Kennedy. Eyewitnesses he found at Dealey Plaza included Abraham Zapruder, who insisted from the first moments that the president could not have survived the serious wounds he had seen so clearly through his camera viewfinder.

“Still Writing offers up a cornucopia of wisdom, insights, and practical lessons gleaned from Dani Shapiro's long experience as a celebrated writer and teacher of writing. The beneficiaries are beginning writers, veteran writers and everyone in between.” —Jennifer Egan From Dani Shapiro...

Introducing your key to a world of effective interaction – "The Art of Impactful Communication". This compelling eBook offers a comprehensive study of triumphant and influential communication, instrumental for achieving personal and professional success. Embark on this enlightening journey, beginning with an exploration of professional communication nuances. Grasp why commanding communication is paramount in today's world of interactions. Experience the interplay of verbal and written communication in every sphere of life. "The Art of Impactful Communication" casts a spotlight on the crux...

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.