Showing titles in International

In the rapidly changing world of digital marketing, keeping up with the latest trends and technologies can seem daunting. However, the key to success in this dynamic environment is to understand not only what is changing, but also why. Digital Marketing for Beginners 2024 offers a solution to this problem. Created by a team of digital marketing and data analytics experts, this book is an essential resource for those who want to stay competitive and up-to-date. It guides you through the unique challenges and opportunities of digital marketing in 2024.

Drawing in part on his own experiences, including with policymakers and world leaders, Kenneth Rogoff animates the remarkable postwar run of the dollar—how it beat out the Japanese yen, the Soviet ruble, and the euro—and the challenges it faces today from crypto and the Chinese yuan, the end of reliably low inflation and interest rates, political instability, and the fracturing of the dollar bloc.

The meeting of world leaders at Bretton Woods in 1944 was the only time countries from around the world agreed to overhaul the structure of the international monetary system. The system they set up presided over the longest, strongest, and most stable period of growth the world economy has ever seen.

Leading experts from business and academia consider coffee's history, global spread, cultivation, preparation, marketing, and the environmental and social issues surrounding it today. They discuss, for example, the impact of globalization; the many definitions of organic, direct trade, and fair trade; the health of female farmers; the relationships among shade, birds, and coffee; roasting as an art and a science; and where profits are made in the commodity chain.

We are in the midst of a devastating takeover of our world. The Global Coup d’Ètat shows how, why, and what we can do to stop it.

In the last thirty years, the developing world has undergone tremendous changes. Overall, poverty has fallen, people live longer and healthier lives, and economies have been transformed. And yet many countries have simply missed the boat. Why have some countries prospered, while others have failed? Stefan Dercon argues that the answer lies not in a specific set of policies, but rather in a key "development bargain," whereby a country's elites shift from protecting their own positions to gambling on a growth-based future.

Wall Street legend and bestselling author Jim Rogers offers investing insights and economic, political, and social analysis, drawing on lessons and observations from his lifetime in the markets. Jim Rogers, whose entertaining accounts of his travels around the world--studying the markets from...

'Michael Sheridan is one of the best informed and wisest writers on China' - Chris Patten, last governor of Hong Kong The Red Emperor presents an eye-opening portrait of Xi Jinping, the man who presides over 1.4 billion people and the second largest economy on earth. Born a 'princeling' to one...

The New York Times bestseller, from leading innovation expert Alec Ross, a “fascinating vision” (Forbes) of what’s next for the world and how to navigate the changes the future will bring. While Alec Ross was working as Senior Advisor for Innovation to the Secretary of State, he traveled...

In an eminently clear-sighted reckoning, The Fractured Age lays out the threats and opportunities confronting the world economy over the next decade and maps the uneven blocs that are set to emerge from a world in flux. The geopolitical tectonic plates of the planet have shifted back into action and the increased pressures their movements are bringing to bear will stress all our existing financial and commercial structures, habits and orthodoxies.

A riveting exposé of a permanent financial dystopia, its causes, and real-world consequences It is abundantly clear that our world is divided into two very different economies. The real one, for the average worker, is based on productivity and results. It behaves according to traditional rules...

Penguin presents the audiobook edition of Crashed by Adam Tooze, read by Simon Vance, with an introduction read by the author. In September 2008 the Great Financial Crisis, triggered by the collapse of Lehman brothers, shook the world. A decade later its spectre still haunts us. As the appalling...

An “informative and highly readable” (Foreign Affairs) breakdown of the history of electricity and the impact of global energy use on the world and the environment Global demand for power is doubling every two decades, but electricity remains one of the most difficult forms of energy to...

From New York Times bestselling author and former U.S. secretary of state Condoleezza Rice and Stanford University professor Amy B. Zegart comes an examination of the rapidly evolving state of political risk, and how to navigate it. The world is changing fast. Political risk-the probability that...

Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices.

Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%.

International security and American supremacy are at stake—and now is the time for the US to take action. China's global power and influence grows every day. Working from a deep sense of national identity, the Chinese Communist Party is leading its country toward what it deems "the great rejuvenation of the Chinese Nation," and executing a long-term Grand Strategy to topple over its chief adversary, the US. As China becomes increasingly repressive domestically and aggressive overseas, it threatens to upend America's global dominance at every turn.

This book will show you exactly how to begin a freight brokerage firm from the comfort of your own home! You will gain a deep satisfaction knowing you built a successful business from scratch, on your own terms. All you need is a laptop, time, dedication, and industry knowledge. This book gives you all the tools you need to succeed.

This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.

Shaped by his 25 years traveling the world and enlivened by encounters with tycoons, presidents, and villagers from Rio to Beijing, Ruchir Sharma's The Rise and Fall of Nations rethinks the "dismal science" of economics as a practical art. Narrowing the thousands of factors that can shape a country's fortunes to 10 clear rules, Sharma explains how to spot political, economic, and social changes in real time. He shows how to read political headlines, black markets, the price of onions, and billionaire rankings as signals of booms, busts, and protests.