Showing titles in Marketing & Sales

Digital Marketing Strategy Explained is a clear and structured guide for beginners who want to understand how digital marketing fits together as a complete system. Instead of treating marketing as a collection of disconnected tactics, this audiobook explains how planning, execution, and evaluation work together to support real business goals in a calm and logical way. The audiobook walks listeners through defining clear objectives, understanding their audience, crafting meaningful messages, and choosing the right digital channels without overwhelm.

In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a...

This book is a practical, step-by-step guide that shows entrepreneurs how to structure a business, build EIN-based credit, and access funding without relying on a Social Security Number or personal credit. It focuses on creating a strong, lender-ready system that turns business structure, discipline, and strategy into real financial opportunities.

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that...

Someone with half your experience just produced work that used to take you all week. They finished it in a day. And tomorrow, they'll do it again — faster. That's not a hypothetical. It's happening across every knowledge profession right now. The professional who spent Monday through Friday on a competitive analysis lost the contract to the one who delivered a better version by Tuesday — same quality of thinking, same level of expertise, different tools.

Why do some professionals and companies become the only trusted choice in their market, while others remain interchangeable? The answer lies in Preeminence. In a world flooded with options, information, and aggressive selling, the true competitive advantage no longer comes from louder marketing or lower prices. It comes from becoming the most trusted advisor your clients could possibly choose. Preeminence is not a tactic. It is a philosophy. Developed and refined over decades of advising businesses across industries, the Strategy of Preeminence is built on a simple but powerful principle: ...

Every scroll, swipe, and search shapes today’s digital economy. In a world where attention is scarce and algorithms change overnight, relying on outdated strategies is no longer an option. The rules have changed—and so have the tools.

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and...

Stop Using AI as a Single Assistant. Start Building Your AI Workforce. Most professionals use Claude or ChatGPT like an advanced search engine, asking one question and getting one answer. Meanwhile, a small group of entrepreneurs and business leaders are quietly deploying AI agent teams that research, analyze, write, and execute complex projects automatically, delivering results that rival expensive consultants at a fraction of the cost.

Zig shares tips and techniques from his vast wealth of sales experience. His insights will prove to you over and over why this is the definitive how-to sales program. This powerful series of 12 timeless sales sessions will help you close more sales today as you build a career for tomorrow!

Is your company's purpose a beautiful statement on the wall... or a powerful force driving real results? You're a leader. You're committed to growth, innovation, and building a thriving team. You know purpose matters. Yet, if you're like most business leaders, you've tried to implement purpose, only to find it stuck, unactivated, and failing to deliver the promised impact. You've experienced the frustrating gap between intention and reality.

In today’s fast-paced digital world, understanding why customers make decisions is more powerful than simply knowing how to sell. The Psychology of Persuasion in Digital Marketing reveals the hidden forces that drive online behavior and shows you how to ethically influence buying decisions.

Turn ChatGPT into a Cash Machine goes beyond superficial promises by providing you with proven strategies to build a sustainable work-from-home venture. Additionally, this book unlocks the immense potential of ChatGPT and helps you transform your WFM experience into a profitable and fulfilling journey.

There is usually a moment in every listing appointment. The seller leans back. Someone glances at their notes. The rhythm of the conversation changes. Commission has just entered the room. For many agents, this is where confidence tightens. The explanation gets longer. The tone gets careful. The meeting that felt collaborative a few minutes ago suddenly starts to feel evaluative.

Selling online doesn’t have to feel overwhelming. Whether you’re offering physical products, digital goods, coaching, or services, success comes down to one thing: understanding how people buy and guiding them smoothly to the point of purchase.

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

Ein Geldmodell ist eine durchdachte Abfolge von Angeboten. Es geht darum, was Sie anbieten, wann Sie es anbieten und wie Sie es anbieten, um so schnell wie möglich so viel Geld wie möglich zu verdienen. Im Idealfall verdienen Sie mit einem Kunden genug Geld, um in weniger als 30 Tagen mindestens zwei weitere Kunden zu gewinnen und zu bedienen. Das sieht selten einfach aus, aber ich teile 100-Millionen-Dollar-Geldmodelle in drei Phasen ein:

In Exactly What to Say: For Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most.

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor...

Most sales professionals are taught to work harder. Prospect more. Run more meetings. Close more deals. But effort doesn’t scale. Every year quotas increase, territories shrink, and sellers find themselves grinding harder just to keep up. There’s a better way. In Leverage Selling, Troy Clark challenges the way most organizations think about channel sales and introduces a different approach—one built on leverage, not effort. Instead of relying on introductions and reactive partner activity, this book shows how to design systems where partners generate momentum for you.