Showing titles in Marketing

Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.

How do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint. Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he...

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

Meeting new people is easy when we can read their minds. Discover how strangers automatically size us up in seconds using three basic standards. Once we know how and why strangers will accept us, meeting new people is easy. We can control the outcome. We don't have to be a psychologist or an outgoing superstar. All we have to do is use these little formulas to instantly bond with the new people we meet.

Rob Sperry has brought in 19 top earners among the network marketing industry to have each one give you their TOP recruiting secrets to help you achieve six figures. Each one of these authors shares their unique recruiting secrets. They will give you specific strategies to implement immediately. They will challenge YOU! They will give you the blueprint for network marketing success.

2023 UPDATED EDITION. Learn Google Ads (AdWords) in Plain English - Step by Step!

How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn listeners from sales novices into rainmakers.

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

In The Referable Client Experience, author Stacey Brown Randall teaches you how to create an intentional client experience that generates the referrals you deserve. As a coach and consultant, Brown Randall has successfully shown business owners how to cultivate reliable, consistent referrals. Now, she brings her proven method to you. You do great work and are valuable to your clients. So why don’t they refer you? A hard truth: Doing great work does not equate to referrals.

The Truth Behind Fashion Ads: Reality vs. Illusion by Elira Fontayne is a bold, eye-opening exploration of how the fashion and beauty industries shape what we see, feel, and believe. In a world saturated with flawless faces, perfect bodies, and endless product promises, this book pulls back the curtain on the global illusion machine that sells not just clothes and cosmetics — but dreams, insecurities, and identities.

Build to Last is not an introduction to network marketing. It’s the missing piece for many would-be top network marketing professionals. The super successful build with the mindset of a CEO while everyone else builds with the mindset of an employee. If you are willing to do the work, Build to Last provides a step-by-step guide to becoming a leader who achieves enormous success in your network marketing business.

Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over...

Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.

How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the...

Jennings and Haughton traveled the globe and penetrated the world's fastest companies to witness the methods used by quick, dominant leaders in business ranging from retail sales to fast food, from financial services to communications. If you want to think faster, all the information you need is here. You'll find lessons from the speediest international companies on how to become faster than anyone else in today's ever-changing business world.

"Propaganda" by Edward Bernays is a groundbreaking exploration of the power of influence and persuasion in shaping public opinion and behavior. Originally published in 1928, this seminal work unveils the techniques used by governments, corporations, and institutions to guide public thought, cementing Bernays' reputation as the "father of public relations." With startling insights, Bernays explains how propaganda, when used responsibly, can educate and unify societies—but when misused, can manipulate and mislead.

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's...

Designed specifically for beginners, this guide will show you in step-by-step detail how to build an Etsy empire. Inside, you will find the best marketing tactics which will help your business flourish from day one.

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside...